“90+ Reasons to Go Pro” Campaign
Campaign Goals:
- Position Elementor as the ultimate all-in-one platform for professional web creators.
- Turn free Elementor users into paying Elementor Pro users.
- Increase sales, brand awareness, and site traffic.
Primary Message:
Elementor Pro offers everything a web creator desires in order to build, design, and manage professional websites on his own. No need to code, purchase additional plugins, or rely on a designer anymore.
Main Benefits:
All-in-one solution.
Target Audience:
Primary Audience: Professional web creators, free Elementor users.
Secondary Audience: Beginners.
Marketing Channel:
TOF
My Part:
In-house research + competitor research.
End-to-end ownership of copy for all campaign materials, from inception to release, including:
- Landing page layout options, copy, and UX suggestions.
- FB/IG static ads (Ad text, image text, CTA, headline, description).
- YouTube video ads (Script, subtitles, voiceover guide, ad text, CTA, headline, description).
- Google Search/Display ads.
- Visual suggestions for campaign materials.
