“Optimize Your Design Process” Campaign
Campaign Goals:
- Introduce Elementor’s Global Settings feature.
- Increase sales, brand awareness, and site traffic.
Primary Message:
Control all design elements from one place, apply changes in a click, and improve your web creation workflow with Global Settings.
Main Benefits:
Built-in design system.
Extra plugins or costs are not required.
Target Audience:
Web creators of all types, at all levels.
Marketing Channel:
TOF
My Part:
In-house research + competitor research.
End-to-end ownership of copy for all campaign materials, from inception to release, including:
- Landing page layout options, copy, and UX suggestions.
- FB/IG static ads (Ad text, image text, CTA, headline, description).
- FB video ads (Script, subtitles, voiceover guide, ad text, CTA, headline, description).
- YouTube video ads (Script, subtitles, voiceover guide, ad text, CTA, description).
- Google Search/Display ads.
- Visual suggestions for campaign materials.