“Animate Anything on Your Website” Campaign
Campaign Goals:
- Reach professional web designers that don’t know/use Elementor and position it as the ultimate web design platform for them.
- Increase sales, brand awareness, and site traffic.
Primary Message:
Meet Elementor’s Motion Effects: A powerful set of controls for adding beautiful transitions and animations to your web design.
Main Benefits:
Advanced, built-in animation tools.
Target Audience:
Primary Audience: Web designers.
Secondary Audience: Web creators of all types, at all levels.
Marketing Channel:
TOF
My Part:
End-to-end ownership of copy for all campaign materials, from inception to release, including:
- Landing page layout options, copy, and UX suggestions.
- FB/IG ads (Ad text, image text, CTA, headline, description).
- Google Search/Display ads.
- Visual suggestions for campaign materials