“Create Any Type of Form” Campaign
Campaign Goals:
- Highlight Elementor’s Form Builder and its capabilities.
- Increase sales, brand awareness, and site traffic.
Primary Message:
Elementor’s Form Builder allows web creators to revolutionize the way they create WordPress forms. It’s a powerful feature that requires minimal effort and delivers maximum results.
No coding, plugins, or extra costs are required.
Main Benefits:
A one-stop platform, no extras needed.
Target Audience:
Web creators of all types, at all levels.
Marketing Channel:
TOF
My Part:
In-house research + competitor research.
End-to-end ownership of copy for all campaign materials, from inception to release, including:
- Landing page layout options, copy, and UX suggestions.
- FB/IG static ads (Ad text, image text, CTA, headline, description).
- FB video ads (Script, subtitles, voiceover guide, ad text, CTA, headline, description).
- YouTube video ads (Script, subtitles, voiceover guide, description).
- Google Search/Display ads.
- Visual suggestions for campaign materials.