“Create Any Website You Can Imagine” Campaign
Campaign Goals:
- Position Elementor as a professional website builder that offers advanced solutions for any need.
- Increase sales, brand awareness, and site traffic.
Primary Message:
Build professional landing pages, blogs, online stores, or any other type of website with the ultimate WordPress website builder.
Main Benefits:
Solutions for any type of client.
Target Audience:
Web creators of all types, at all levels.
Marketing Channel:
TOF
My Part:
In-house research + competitor research.
End-to-end ownership of copy for all campaign materials, from inception to release, including:
- Landing page layout options, copy, and UX suggestions.
- FB/IG static ads (Ad text, image text, CTA, headline, description).
- FB video ads (Script, subtitles, voiceover guide, ad text, CTA, headline, description).
- YouTube video ads (Script, subtitles, voiceover guide, ad text, CTA, description).
- Google Search/Display ads.
- Visual suggestions for campaign materials.