“Create Dazzling Sales Pages” Campaign
Campaign Goals:
- Present Elementor’s built-in WooCommerce Builder and its capabilities.
- Increase sales, brand awareness, and site traffic.
Primary Message:
Maximize the potential of WooCommerce and create profitable sales pages using Elementor’s built-in marketing toolset.
Main Benefits:
Built-in marketing tools, zero coding or plugins required.
Target Audience:
Primary Audience: Marketers
Secondary Audience: Web creators of all types, at all levels.
Marketing Channel:
TOF
My Part:
In-house research + competitor research.
End-to-end ownership of copy for all campaign materials, from inception to release, including:
- Landing page layout options, copy, and UX suggestions.
- FB/IG static ads (Ad text, image text, CTA, headline, description).
- FB video ads (Script, subtitles, voiceover guide, ad text, CTA, headline, description).
- YouTube video ads (Script, subtitles, voiceover guide, ad text, CTA, headline, description).
- Google Search/Display ads.
- Visual suggestions for campaign materials.
