“Elementor for Marketers” Campaign
Campaign Goals:
- Position Elementor as a one-stop website builder and the ultimate platform for marketers.
- Increase sales, brand awareness, and site traffic.
Primary Message:
Elementor is the ultimate one-stop tool for marketers. It’s fully compatible with popular WordPress plugins that will save you extra costs and time.
Forget about coding or relying on others, now you can build, design, and convert with one powerful website builder.
Main Benefits:
A one-stop website builder.
Doesn’t require coding or extra costs.
Target Audience:
Primary Audience: Marketers
Secondary Audience: Web creators of all types, at all levels
Marketing Channel:
TOF
My Part:
In-house research + competitor research.
End-to-end ownership of copy for all campaign materials, from inception to release, including:
- Landing page layout options, copy, and UX suggestions.
- FB video ads (Script, subtitles, voiceover guide, ad text, CTA, headline, description).
- Google Search/Display ads.
- Visual suggestions for campaign materials.