“From Footage to Editor” Campaign
Campaign Goals:
- Introduce Elementor’s Drag & Drop Editor and its benefits/capabilities.
- Increase sales, brand awareness, and site traffic.
Primary Message:
Elementor’s powerful Drag & Drop Editor helps 9M+ web creators build WordPress websites faster than ever, without having to write a line of code.
Main Benefits:
Elementor’s powerful Drag & Drop Editor helps 9M+ web creators build WordPress websites faster than ever, without having to write a line of code.
Target Audience:
Web creators of all types, at all levels.
Marketing Channel:
TOF
My Part:
In-house research + competitor research.
End-to-end ownership of copy for all campaign materials, from inception to release, including:
- Landing page layout options, copy, and UX suggestions.
- FB video ads (key messages, visual suggestions, ad text, CTA, headline, description).
- Google Search/Display ads.